THE USE OF FEAR-AROUSING APPEALS IN ROAD SAFETY CAMPAIGNS

This paper is an attempt to review the current position as regards the use of fear-arousing material in safety publicity campaigns. The various factors analysed are: (1) nature of stimuli giving rise to fear; (2) capacity of propaganda based on fear to attract the attention of the public; (3) extent of which propaganda based on fear is believed; (4) recollection of the fear-arousing item rather than the message put over by the communicator;(5) changes in attitude resulting from fear-arousing appeals; (6) changes in behaviour resulting from fear-arousing appeals; (7) wisdom of using fear-arousing appeals in road safety propaganda; and (8) need for future research. For the covering abstract of the conference, see IRRD abstract no. 203546. /TRRL/

  • Corporate Authors:

    Ministry of Public Works, Italy

    152 Via Nizza
    Rome,   Italy 
  • Authors:
    • SHEPPARD, D
  • Publication Date: 0

Media Info

  • Pagination: 10 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00131434
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Report/Paper Numbers: Conf Paper
  • Files: ITRD, TRIS
  • Created Date: May 14 1976 12:00AM