A QUASI-CLINICAL STRATEGY FOR SAFETY RESEARCH: A CASE-STUDY OF ATTITUDES TO SEAT BELTS IN THE CITY OF REGINA, SASKATCHEWAN, CANADA

It is the thesis of the present Canadian investigation that effective opinion change techniques can only be arrived at following the most far reaching examination of the system of attitudes underlying the specific behavior it is hoped to change. In this case, the voluntary use of seatbelts. The questions contained in the final version of the survey were themselves the result of a preliminary opinion-polling process, in which the public was fully involved. The questionnaire's method permitted a free ranging assessment of opinions and attitudes rather than a stilted checking off of statements in response to ambiguous questions. Demographic data cast little light on the paradox that seat belts are little used though their value is widely accepted by survey subjects. There is an association between a warning system and increased usage, and there is more usage during highway driving. Most people do not fasten their belts for trivial reasons. When requested to fasten their belt by the driver, the passenger will acquiesce. The failure to fasten seat belts arises from superficial reasons centering on habit and physical convenience as much as anything else. The key recommendation for increasing seat belt usage is that the decision whether to buckle up or not should be taken out of the hands of the individual motor vehicle user. /SRIS/

  • Supplemental Notes:
    • This project was sponsored by the Department of Transportation, Ottawa Canada.
  • Corporate Authors:

    University of Saskatchewan, Canada

    Saskatoon, Saskatchewan  Canada  S7N 0W0
  • Authors:
    • Knapper, C K
    • Cropley, A J
    • Moore, R J
  • Publication Date: 1973

Media Info

  • Features: References; Tables;
  • Pagination: 275 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00096007
  • Record Type: Publication
  • Source Agency: National Safety Council Safety Research Info Serv
  • Files: TRIS
  • Created Date: Jul 15 1975 12:00AM