BRANDING : IMAGE CREATION

FAMILY BRANDING AND MULTI-BRANDING APPROACHES TO NAMING SERVICES AND USE OF LOGOS IN DOMESTIC AND INTERNATIONAL MARKETS AIRLINE MARKETING IN EUROPE

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Supplemental Notes:
  • BY LOUIS GIALLORETO (MCGILL UNIVERSITY) AND KEITH MCMULLAN
• Authors:
  • GIALLORETO, L
  • MCMULLAN, K
• Publication Date: 1989-2

Language

• English

Media Info

• Pagination: p. 11-12
• Serial:
  • Avmark Aviation Economist
  • Volume: 6
  • Issue Number: 2
  • Publisher: Avmark, Incorporated
  • ISSN: 0265-3311

Subject/Index Terms

• TRT Terms: Air transportation; Air travel; Marketing; Passenger service
• Subject Areas: Aviation; Passenger Transportation;

Filing Info

• Accession Number: 00551870
• Record Type: Publication
• Source Agency: Northwestern University, Evanston
• Files: TLIB
• Created Date: Jul 31 1989 12:00AM