MARKETING LOGISTICS : NECESSARY EVIL OR STRATEGIC MARKETING FUNCTION?

SURVEY OF MARKETING MANAGERS ON THE LOGISTICS FUNCTION IN THEIR FIRMS

Language

  • English

Media Info

  • Pagination: p. 7-12
  • Serial:
    • Logistics Spectrum
    • Volume: 22
    • Issue Number: 4
    • Publisher: The SOLE--International Society of Logistics
    • ISSN: 0024-5852

Subject/Index Terms

Filing Info

  • Accession Number: 00551704
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Jul 31 1989 12:00AM