This article describes a new traffic sign system in guildford, England, which was officially unveiled in June 1989. One of the main areas for improvement, identified by the Department of Transport's (dtp's) direction signs review published in 1987 (see IRRD 809544), was urban signing, which was found to be inconsistent, badly sited and outdated. As a result, the British government decided to overhaul the sign regulations and start a demonstration project. Guildford was chosen as the site for the following reasons: (1) its county council had installed an urban traffic control system incorporating variable-message car park signs; (2) it has a useful balance between local and through routes; (3) it has a good mixture of destinations including tourist attractions; (4) it is neither too large nor too small for a worthwhile project. It is estimated that about 10% fewer signs will carry 30% more information, presented more effectively to drivers. There will be improved provision of signs for tourist attractions, car parking and pedestrians; better names will be provided for road junctions. The new draft regulations will have the following benefits: (1) fewer signs, thus less sign clutter; (2) fuel saving because motorists will find the correct route more rapidly; (3) safer roads, due to signs being quicker and easier to read; (4) more tourists will be attracted; (5) it will be easier to find parking spaces.

  • Availability:
  • Corporate Authors:

    Reed Business Information, Limited

    Quadrant House, The Quadrant
    Brighton Road
    Sutton, Surrey  United Kingdom  SM2 5AS
  • Authors:
    • BALL, R
  • Publication Date: 1989-6-22


  • English

Media Info

  • Pagination: p. 16-17
  • Serial:
    • Volume: 171
    • Issue Number: 5050
    • Publisher: Hemming Group, Limited
    • ISSN: 0039-6303

Subject/Index Terms

Filing Info

  • Accession Number: 00498978
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Files: ITRD, TRIS
  • Created Date: Sep 30 1990 12:00AM