A MULTIPLE DISCRIMINANT APPROACH TO IDENTIFYING FREQUENT FLIERS IN AIRLINE TRAVEL: SOME IMPLICATIONS FOR MARKET SEGMENTATION, TARGET MARKETING, AND PRODUCT DIFFERENTIATION

This study uses multiple discriminant analysis and other statistical techniques to identify the behavioral, attitudinal, and demographic correlates of frequent-flier members and non-members as well as light, medium, and heavy users of air travel in the United States. These membership categories are viable bases for segmentation and the appropriate marketing mixes are then designed to conform to the discriminating characteristics of the target markets of different airlines.

• Availability:
  • Find a library where document is available. Order URL: https://www.library.northwestern.edu/find-borrow-request/requests-interlibrary-loan/lending-institutions.html
• Authors:
  • Toh, R S
  • Hu, M Y
• Publication Date: 1990-6

Media Info

• Features: References; Tables;
• Pagination: p. 179-197
• Serial:
  • LOGISTICS AND TRANSPORTATION REVIEW
  • Volume: 26
  • Issue Number: 2

Subject/Index Terms

• TRT Terms: Air transportation; Demographics; Frequent flyer programs; Level of service; Market research; Marketing; Pay
• Uncontrolled Terms: Bonus system
• Old TRIS Terms: Segmentation; Target marketing
• Subject Areas: Administration and Management; Aviation; Economics; Highways; Society;

Filing Info

• Accession Number: 00497125
• Record Type: Publication
• Files: TRIS
• Created Date: Sep 30 1990 12:00AM