THE TELEVISION PROGRAM "THE OUDENRIJN FAMILY" II. EVALUATION OF THE SECOND SERIES OF EIGHT TELEVISION PROGRAMMES

HET TELEVISIEPROGRAMMA "FAMILIE OUDENRIJN" II. EVALUATIE VAN DE TWEEDE SERIE VAN ACHT AFLEVERINGEN

The second series of the television program oudenrijn was shown in april/may 1988. The aim of the series was to stimulate road users to improve their behaviour. It was hoped that the series would act as a medium for countermeasures. An evaluation of the series was made with respect to the number of viewers and their appreciation. The percentage of viewers who looked at the first series was 14%. Only 7% looked at the second series. Children especially watched the program, (about 35%). Driver safety appreciation remained unchanged, at 6.8%. A new series has been started. The organizer function is to be extended. The main actors now also work in other activities regarding traffic safety. (TRRL)

• Corporate Authors:

  Institute for Road Safety Research, SWOV

  Bezuidenhoutseweg 62
  The Hague,   Netherlands  2594 AW
• Authors:
  • Wittink, R D
• Publication Date: 1988

Language

• Dutch

Media Info

• Pagination: 10 p.

Subject/Index Terms

• TRT Terms: Attitudes; Children; Evaluation; Intoxication; Manual safety belts; Motivation; Publicity; Safety; Speed; Television; Traffic; Travelers
• Geographic Terms: Netherlands
• ITRD Terms: 2267: Attitude (psychol); 1758: Child; 2231: Drunkenness; 9020: Evaluation (assessment); 2295: Motivation; 8078: Netherlands; 8573: Publicity; 1755: Road user; 1665: Safety; 1476: Safety belt; 5408: Speed; 6949: Television; 755: Traffic
• Subject Areas: Highways; Operations and Traffic Management; Safety and Human Factors; Society;

Filing Info

• Accession Number: 00499063
• Record Type: Publication
• Source Agency: Institute for Road Safety Research, SWOV
• Report/Paper Numbers: R-88-41
• Files: ITRD, TRIS
• Created Date: Sep 30 1990 12:00AM