SERVICES MARKETING. TEXT, CASES, READINGS
Distinctive aspects of service marketing; developing frameworks for understanding services marketing; positioning the service organization in the marketplace; managing the customer mix; managing demand; managing the service marketing system; planning, organizing, and implementing the marketing effort.
Prentice-Hall, IncorporatedRoute 9W
Englewood Cliffs, NJ United States 07632
- Lovelock, C H
- Publication Date: 1984
- Pagination: 506 p.
- TRT Terms: Customers; Implementation; Management; Marketing; Public transit
- Uncontrolled Terms: Transit services
- Subject Areas: Administration and Management; Public Transportation; Research;
- Accession Number: 00497199
- Record Type: Publication
- Source Agency: UITP Biblio-Index
- Files: TRIS
- Created Date: Sep 30 1990 12:00AM