BANNING HAPPY HOURS: THE IMPACT ON DRINKING AND IMPAIRED-DRIVING CHARGES IN ONTARIO, CANADA

The effect of happy hour discounts on alcohol consumption has become an important policy concern. Few studies, however, have examined this relationship. To examine the impact of banning happy hours in Ontario, an observational study of patron alcohol consumption was conducted in five taverns before and after the ban. Aggregate alcohol sales and impaired-driving charges were also collected. The result indicated no significant preban-postban differences in alcohol consumption among all individuals nor within taverns. Aggregate alcohol sales data also indicated no significant trends over a similar period. Although a significant decline for impaired-driving charges was suggested, it could not be causally attributed to the independent effect of the happy hour ban. Substantial price reductions may be required before increased alcohol consumption is discernible.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/0096882X
• Corporate Authors:

  Alcohol Research Documentation, Incorporated

  P.O. Box 969
  Piscataway, NJ  United States  08854
• Authors:
  • Smart, R G
  • Adlaf, E M
• Publication Date: 1986-5

Media Info

• Features: References; Tables;
• Pagination: p. 256-258
• Serial:
  • Journal of Studies on Alcohol
  • Volume: 47
  • Issue Number: 4
  • Publisher: Rutgers University, New Brunswick
  • ISSN: 0096-882X

Subject/Index Terms

• TRT Terms: Alcoholic beverages; Before and after studies; Drunk drivers; Drunk driving; Impaired drivers; Laws; Prices; Sales
• Geographic Terms: Canada
• Old TRIS Terms: Happy hour
• Subject Areas: Finance; Law; Safety and Human Factors;

Filing Info

• Accession Number: 00495864
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-039 914
• Files: HSL, USDOT
• Created Date: Jul 31 1990 12:00AM