COMPARISON OF TRANSPORTATION DEMAND MANAGEMENT MARKET RESEARCH STUDY RESULTS AND TRANSPORTATION MANAGEMENT ASSOCIATION DEVELOPMENT IN THREE SUBURBAN ACTIVITY CENTERS

A focus of transportation demand management (TDM) planning and implementation efforts in suburban Orange County, California, has been at the activity center level. The efforts have entailed organizing activity center employers to participate in TDM planning through transportation management associations (TMAs) or other related groups and then establishing and implementing TDM programs at the centers. Market research studies are conducted to assist in planning and implementation at each center. A comparison of TDM planning, TMA development, and program implementation efforts in three activity centers is presented in this paper. The activity centers represent each section of the county: Newport Center in the south, South Coast Metro in the center, and Brea in the north. A brief description of each area is provided, followed by the study methodology, survey results, and, finally, the status of TMA and program implementation efforts. The activity centers not only represent different regions, employment compositions, and levels of involvement and commitment from the cities and business communities, but also different stages in program development. Therefore, comparisons between the centers are provided throughout the paper and similarities and differences are reviewed in the conclusion.

• Record URL:
  http://onlinepubs.trb.org/Onlinepubs/trr/1989/1212/1212-001.pdf
• Record URL:
  https://scholar.google.com/scholar_lookup?title=COMPARISON+OF+TRANSPORTATION+DEMAND+MANAGEMENT+MARKET+RESEARCH+STUDY+RESULTS+AND+TRANSPORTATION+MANAGEMENT+ASSOCIATION+DEVELOPMENT+IN+THREE+SUBURBAN+ACTIVITY+CENTERS&author=R.+Valdez&author=J.+Wang&publication_year=1989
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  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0309048109
• Supplemental Notes:
  • This paper appears in Transportation Research Record No. 1212, Ridesharing--Transportation Demand Management. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved
• Authors:
  • Valdez, Roberta
  • Wang, Judy
• Publication Date: 1989

Media Info

• Features: Figures; Tables;
• Pagination: p. 1-10
• Monograph Title: Ridesharing: transportation demand management
• Serial:
  • Transportation Research Record
  • Issue Number: 1212
  • Publisher: Transportation Research Board
  • ISSN: 0361-1981

Subject/Index Terms

• TRT Terms: Activity centers; Alternatives analysis; Business districts; Development; Employers; Implementation; Management; Market research; Planning; Suburbs; Transportation management associations; Travel demand
• Subject Areas: Administration and Management; Highways; Planning and Forecasting; Public Transportation; Research; Terminals and Facilities; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00492037
• Record Type: Publication
• ISBN: 0309048109
• Files: TRIS, TRB, ATRI
• Created Date: Mar 31 1990 12:00AM