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In order to supplement revenue for its Section 18 program, the Accessible County Transportation System (ACTS) in Mobile, Alabama explored three possible alternatives. Using its buses as advertising vehicles as well as transport vehicles proved to be the most cost effective and rewarding. The project uses magnetic sign materials which can easily be replaced as contractors and/or their needs change, six month renewable contracts, and continuing sales efforts which have proven to be most successful. Costs of the operation as well as revenues generated are given.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/08954437
• Publication Date: 1990-2

Media Info

• Features: Photos;
• Pagination: p. 11
• Serial:
  • CTR, Community Transportation Reporter
  • Volume: 8
  • Issue Number: 2
  • Publisher: Community Transportation Association
  • ISSN: 0895-4437

Subject/Index Terms

• TRT Terms: Advertising; Buses; Cost effectiveness; Marketing; Revenues
• Subject Areas: Finance; Public Transportation;

Filing Info

• Accession Number: 00491463
• Record Type: Publication
• Files: TRIS
• Created Date: Feb 28 1990 12:00AM