THE ACQUISITION OF VISUAL INFORMATION BY THE DRIVER: INTERACTION OF RELEVANT AND IRRELEVANT INFORMATION

A study is reported that investigated the acquisition of information by the driver, and the oreientation and selectivity of attention and perception. It investigated research methods, and developed and tested a simulation method to study perception in different kinds of traffic environments. The study produced knowledge applicable for traffic environnment planning and particularly traffic control. The details of the study are described, and the results are discussed. It was found that advertisements dristract perception of the traffic signs, although eye movements do not change in the daytime. Advertisements reduce only conscious perception of signs. Advertisements also distracted perception of vehicles. These and other study findings are discussed.

• Corporate Authors:

  Central Organization for Traffic Safety, Finland

  Sitratie 7
  FIN-00420 Helsinki,   Finland 
• Authors:
  • Luoma, J
• Publication Date: 1986

Media Info

• Features: Appendices; Figures; References;
• Pagination: 208 p.

Subject/Index Terms

• TRT Terms: Driver information systems; Drivers; Environmental quality; Perception; Roadside; Roadside advertising; Traffic control; Traffic signs; Vision
• Old TRIS Terms: Driver perception; Driver vision
• Subject Areas: Environment; Highways; Operations and Traffic Management; Safety and Human Factors;

Filing Info

• Accession Number: 00496166
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-039 756
• Files: HSL, USDOT
• Created Date: Aug 31 1990 12:00AM