A COMMITMENT/INCENTIVE PROGRAM TO INCREASE SAFETY BELT USE ON A UNIVERSITY CAMPUS. FINAL REPORT

Safety belt use on a university campus was substantially increased by offering faculty/staff and students who signed and returned 'buckle up' pledge cards the opportunity to win prizes donated by community merchants. The 28,000 pledge cards, committing signers to buckle up for an academic quarter, were distributed during the Spring and Fall of 1985. Each quarter, winners were drawn from the returned pledge cards during three consecutive weeks. Although a relatively small proportion of the pledge cards were signed and turned in, those signed and returned a pledge card increased their safety belt use significantly. Across both the quarters, faculty/staff pledgers went from a high pre-pledge level of 75.9% to a post-pledge level of 69.8%.

• 
• Record URL:
  https://rosap.ntl.bts.gov/view/dot/1473
• Corporate Authors:

  Virginia Polytechnic Institute and State University, Blacksburg

  Department of Agronomy
  Blacksburg, VA  United States  24061

  National Highway Traffic Safety Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Geller, E S
  • Lehman, G R
  • Kalsher, M J
  • Rudd, J R
• Publication Date: 1987-3

Media Info

• Features: Figures; References; Tables;
• Pagination: 31 p.

Subject/Index Terms

• TRT Terms: Campuses; Incentives; Manual safety belts; Students; Universities and colleges
• Subject Areas: Education and Training;

Filing Info

• Accession Number: 00495895
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-807 110
• Files: HSL, NTL, USDOT
• Created Date: Aug 31 1990 12:00AM