The report summarizes the condition of the U.S. auto industry during 1986 and 1987. It concludes that while the industry was in a basically sound position financially and operationally, it will continue to face great challenges during the remainder of the century. Of particular concern is the ability of the industry to respond to a rapidly changing market. The introduction of new vehicle imports from countries new to this market, the movement of imports into market segment previously dominated by the traditional manufacturers and the need to recapture consumer loyalty lost over the last decade are all aspects of this dynamic environment. The report notes that these trends will lead to regional unemployment problems during the early and mid-1990's. The industry's success in meeting these challenges will depend on its long-term ability to develop advanced, high quality products with strong appeal across a wide range of market segments. The report indicates that government can best support the efforts of the industry by continuing to implement programs that foster economic growth, investment, job creation and international competitiveness.

  • Corporate Authors:

    Department of Commerce

    U.S. Trade Information Center
    Washington, DC  United States  20230
  • Publication Date: 1989-8

Media Info

  • Pagination: 57 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00494039
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Files: TRIS
  • Created Date: Apr 30 1990 12:00AM