THE INFLUENCE OF DIFFERENT PUBLICITY CAMPAIGN STRATEGIES ON SPEED BEHAVIOUR OF CAR DRIVERS. FINAL REPORT

DE INVLOED VAN VERSCHILLENDE VOORLICHTINGSTECHNIEKEN OP HET SNELHEIDSGEDRAG VAN AUTOMOBILISTEN

The research project "application of publicity campaign strategies" aims to get more insight into the effect of methods and techniques of publicity on traffic safety. This report is the final report on the project. The preceding phases of the project were two literature reviews in which theoretical specifications for publicity were formulated and an analysis made on reported and evaluated publicity campaigns (see also IRRD 292092 and 805465). The third phase of the research consists of three small-scale field tests. In these experiments the influence of a number of publicity campaign strategies on the behaviour and attitude of road users is studied in practice. After a general introduction, the main results of these tests are discussed. The target behaviour in all three experiments is the driving speed of car drivers on so-called 80 km/h highways, particularly at dangerous bends. It is assumed that the conclusions drawn can be applied to other types of behaviour regarding driving speed. (TRRL)

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/9068071033
• Corporate Authors:

  Rijksuniversiteit Groningen

  P.O. Box 69
  Haren,   Netherlands 
• Authors:
  • ROOIJERS, T
• Publication Date: 1988

Language

• Dutch

Media Info

• Features: References;
• Pagination: 24 p.

Subject/Index Terms

• TRT Terms: Attitudes; Behavior; Drivers; Economic efficiency; Education; Methodology; Motivation; Prevention; Publicity; Rural areas; Safety; Speed; Speed limits
• Uncontrolled Terms: Efficiency
• Geographic Terms: Netherlands
• ITRD Terms: 1661: Accident prevention; 2267: Attitude (psychol); 9001: Behaviour; 1772: Driver; 2284: Education; 5911: Efficiency; 9102: Method; 2295: Motivation; 8078: Netherlands; 8573: Publicity; 328: Rural area; 5408: Speed; 624: Speed limit
• Subject Areas: Economics; Highways; Safety and Human Factors; Security and Emergencies;

Filing Info

• Accession Number: 00492494
• Record Type: Publication
• Source Agency: Institute for Road Safety Research, SWOV
• ISBN: 90-6807-103-3
• Report/Paper Numbers: VK-88-09
• Files: ITRD, TRIS
• Created Date: Mar 31 1990 12:00AM