MARKETING MANAGEMENT IN THE BUS AND COACH INDUSTRY

The meaning of marketing. The importance of pricing. Obstacles to marketing. Market segmentation. Market intelligence. Marketing research. Marketing communication. Promotion and the product. Managing at a distance. Marketing management in the business.

• Corporate Authors:

  Croner Publications Limited

  Croner House, London Road
  Kingston Upon Thames, Surrey,   England 
• Authors:
  • HIBBS, J
• Publication Date: 1989

Media Info

• Pagination: 126 p.

Subject/Index Terms

• TRT Terms: Buses; Management; Market research; Marketing; Pricing; Promotion
• Subject Areas: Administration and Management; Public Transportation;

Filing Info

• Accession Number: 00491375
• Record Type: Publication
• Source Agency: UITP Biblio-Index
• Files: TRIS
• Created Date: Feb 28 1991 12:00AM