MARKETING MANAGEMENT IN THE BUS AND COACH INDUSTRY
The meaning of marketing. The importance of pricing. Obstacles to marketing. Market segmentation. Market intelligence. Marketing research. Marketing communication. Promotion and the product. Managing at a distance. Marketing management in the business.
Croner Publications LimitedCroner House, London Road
Kingston Upon Thames, Surrey, England
- HIBBS, J
- Publication Date: 1989
- Pagination: 126 p.
- TRT Terms: Buses; Management; Market research; Marketing; Pricing; Promotion
- Subject Areas: Administration and Management; Public Transportation;
- Accession Number: 00491375
- Record Type: Publication
- Source Agency: UITP Biblio-Index
- Files: TRIS
- Created Date: Feb 28 1991 12:00AM