DELPHI V FORECAST AND ANALYSIS OF THE U.S. AUTOMOTIVE INDUSTRY THROUGH THE YEAR 2000. VOLUME 1: MARKETING
Delphi V is a detailed analysis of forecasts by three separate panels of automotive industry executives, directors, managers, and engineers who are expert in the areas of automotive technology, materials, and marketing. The Marketing Panelists' view of the future through 2000 may be summarized rather simply: increasing competition. This competition is likely to occur in an environment of rapid and volatile, but not totally unpredictable, change. It appears Marketing Panelists foresee a period of significant opportunity, substantial risk, and unparalleled complexity requiring corporate strategies to be developed from the systematic application of all available resources. This volume attempts to identify, define, and predict the major marketing-related issues that impact the overall U.S. automotive industry business environment, sales and service channels, sales and production levels, market segmentation, product attributes, and supplier and sourcing strategies.
University of Michigan Transportation Research Institute2901 Baxter Road
Ann Arbor, MI United States 48109-2150
- Publication Date: 1989-7
- Features: Figures; Tables;
- Pagination: 118 p.
- TRT Terms: Automobile industry; Competition; Delphi method; Forecasting; Marketing
- Subject Areas: Highways; Planning and Forecasting; Vehicles and Equipment; I10: Economics and Administration;
- Accession Number: 00491200
- Record Type: Publication
- Files: TRIS
- Created Date: Feb 28 1990 12:00AM