A CONTENT ANALYSIS OF THE REPRESENTATION OF TRAFFIC-RELATED INCIDENTS ON AUSTRALIAN TELEVISION JULY-AUGUST 1987

This study analyses the way Australian television represents traffic-related incidents. It focuses on programs watched by school-age children and describes the nature and frequency of those incidents from which children might possibly learn about road safety. The data was collected by analysing five weeks of television programs watched by large audiences of school-age children. In all programs, the predominant type of activity depicted is driving which is also the most dangerous activity. Dangerous incidents occurred up to seven times per hour and were high in adventure and news programs. The report recommends that road safety interventions be directed at specific genres of programs both within and outside the 4:00pm and 5:00pm period. A further recommendation is that children's programs produced locally should be encouraged to incorporate appropriate positive road and vehicle use models.

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/0642510997
• Corporate Authors:

  Macquarie University, Australia

  School of Economic and Financial Studies, Balaclava Road
  North Ryde, New South Wales,   Australia 
• Authors:
  • Bell, P
• Publication Date: 1987-10

Media Info

• Features: Appendices; References; Tables;
• Pagination: 73 p.

Subject/Index Terms

• TRT Terms: Children; Information retrieval; Television; Traffic incidents; Traffic safety
• Uncontrolled Terms: Content analysis; Incidents
• Geographic Terms: Australia
• Subject Areas: Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00490099
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• ISBN: 0-642-51099-7
• Report/Paper Numbers: CR65, HS-040 549
• Files: HSL, TRIS, ATRI, USDOT
• Created Date: Dec 31 1989 12:00AM