EFFECTIVELY MARKETING COMMUNITY TRANSPORTATION

Advertising is just one facet of marketing. A truly effective marketing program should address ways to both retain and attract new riders, build good communications with the local community be it the business community, local politicians, or the citizenry, have good relations with the media as well as using good graphics.

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00486616
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Aug 31 1989 12:00AM