ADVERTISING AND CONCESSIONS POLICY STUDY
The report provides guidelines toward the development of an advertising and concessions policy for within the Metro system of the Washington metropolitan area. The report looks at the pros and cons of advertising and concessions within the rapid rail system, the types of each which might be permitted, and specific locations for advertising and concessions within cars and stations; finally, a set of guidelines was developed suggesting how both advertising and concessions could be regulated, controlled, and administered. The report concludes that a well-controlled advertising and concessions program would be beneficial to both WMATA and its patrons and, by the year 1990, could produce slightly over $1 million in annual income to WMATA.
- Forecast: 1990.
Washington Metro Area Transit CommissionWashington, DC USA
Allen AssociatesArlington, VA USA
- Publication Date: 1971-1
- Pagination: 62 p.
- TRT Terms: Advertising; City planning; Forecasting; Intermodal terminals; Level of service; Rail transit facilities; Railroad stations; Rapid transit cars; Revenues; Subways; Transportation operations; Transportation planning; Urban transportation
- Identifier Terms: Washington Metropolitan Area Transit Authority
- Uncontrolled Terms: Services; Transportation management
- Geographic Terms: Washington (District of Columbia)
- Old TRIS Terms: Subway railways; Terminal facilities
- Subject Areas: Finance; Operations and Traffic Management; Passenger Transportation; Railroads; Terminals and Facilities;
- Accession Number: 00092815
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: WMATA-75/18
- Files: TRIS
- Created Date: Nov 5 1976 12:00AM