ADVERTISING AND CONCESSIONS POLICY STUDY

The report provides guidelines toward the development of an advertising and concessions policy for within the Metro system of the Washington metropolitan area. The report looks at the pros and cons of advertising and concessions within the rapid rail system, the types of each which might be permitted, and specific locations for advertising and concessions within cars and stations; finally, a set of guidelines was developed suggesting how both advertising and concessions could be regulated, controlled, and administered. The report concludes that a well-controlled advertising and concessions program would be beneficial to both WMATA and its patrons and, by the year 1990, could produce slightly over $1 million in annual income to WMATA.

  • Supplemental Notes:
    • Forecast: 1990.
  • Corporate Authors:

    Washington Metro Area Transit Commission

    Washington, DC  USA 

    Allen Associates

    Arlington, VA  USA 
  • Publication Date: 1971-1

Media Info

  • Pagination: 62 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00092815
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: WMATA-75/18
  • Files: TRIS
  • Created Date: Nov 5 1976 12:00AM