SAFETY'S NOTHING TO TOY WITH

A campaign is described whose theme is that safety is comforting, and the new technology is associated with familiar, friendly objects. The underlying message of the campaign is that automatic restraints protect the most precious gift of all - life. The campaign was developed by Texas. A public service announcement on air-bags is also noted.

• Corporate Authors:

  American Association of State Highway and Transportation Officials (AASHTO)

  444 North Capitol Street, NW
  Washington, DC  United States  20001
• Authors:
  • LeFevre, K
• Publication Date: 1988-10

Media Info

• Pagination: p. 22-23
• Serial:
  • AASHTO QUARTERLY
  • Volume: 67
  • Issue Number: 4

Subject/Index Terms

• TRT Terms: Air bags; Passive restraint systems; Publicity; Safety
• Subject Areas: Highways; Safety and Human Factors; I80: Accident Studies;

Filing Info

• Accession Number: 00483998
• Record Type: Publication
• Files: TRIS
• Created Date: May 31 1989 12:00AM