The educational baseline survey of Project CRASH sought information about knowledge, attitudes, and behaviors concerning alcohol and highway safety of four age categories of drivers: teenaged males (TAM), young adult males (YAM), persons with previous arrests for driving while intoxicated (DWI) and males age 30 or older and all female drivers (MAD). Few crash reports in media mention alcohol, though newspapers publish evidence of alcohol involvement in reports of arrests and court actions. Media seldom has features on alcohol and highway safety. Media makes little distinction between drinking habits. High risk drivers consume more and drive after drinking more frequently than low risk drivers. High risk drivers tend to be young, high school educated males in lower occupational classes who are single, divorced or separated and who drink beer heavily. Few drivers possess sound knowledge concerning effects of alcohol, but most recognize the problems of alcohol and highway safety. Most respondents recognize behaviors of problem drinking. The single most important group to be reached by educational programs on yough orientated media is the young heavy drinking male, 16-20. Messages should be low key and portray youthful, lower socio-economic peers who use beer. The three most important messages to convey are that a six-pack is too much for safety; problem drinkers are the largest group who get into alcohol crashes; frequent hangovers, missing work and arrests for intoxications are clear signs that outside help is needed. /MW/

  • Supplemental Notes:
    • Report sponsored by the National Highway Traffic Safety Administration.
  • Corporate Authors:

    Vermont Department of Mental Health

    Waterbury, VT  United States 
  • Authors:
    • Walker, J A
    • Worden, J K
    • Maranville, I W
  • Publication Date: 1972-2

Media Info

  • Features: References; Tables;
  • Pagination: 191 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00127545
  • Record Type: Publication
  • Source Agency: National Safety Council Safety Research Info Serv
  • Contract Numbers: FH-11-7543
  • Files: TRIS
  • Created Date: Apr 7 1976 12:00AM