BUS DEMONSTRATION PROJECT. SUMMARY REPORT NO. 6 FORMBY, BUS FEEDER SERVICE TO THE LOCAL RAILWAY STATION

This report describes a bus feeder service introduced at Formby in Novermber 1970, to provide commuters with a bus service to the local railway station. The service initially connected with four morning trains to Liverpool and four returning trains in the evening and was designed to minimise, within reason, the interchange times between the bus and train. The purpose of the scheme was to test, firstly, the willingness of the public to accept a bus-rail transfer during their journey and, secondly, the attractiveness of an integrated bus-rail mode to car commuters. It was also intended to measure the net costs and benefits that might accrue to the overall public transport system. The service, which was launched after market research surveys had estimated the potential demand, was monitored to determine patronage and the modes previously used by passengers. It has been evaluated in terms of the net gains and benefits to the public transport network; attitudes to the service were also studied. Detailed attention was given to marketing; many of the pricing and promotional strategies in particular have included innovative features. Passenger volumes have been increasing steadily since inauguration and the forecast demand was achieved in the second full year of operation. A sufficient number of car commuters have been attracted to the service for there to be a net financial gain, although the bus feeder revenue taken alone does not cover the operating costs. The scheme has indicated the value of market research, which forecast adequate demand in an estate which might have seemed too close to the station to justify such a service. Three more detailed reports under the series title 'The Formby Bus-Rail Demonstration Project' have been prepared by the school of business studies, Liverpool University and are available from the Transport and Road Research Laboratory. (a). For abstracts of the 3 reports in the series "the formby bus-rail demonstration project", see IRRD abstracts nos 58583, 210664, and 203548. /TRRL/

  • Corporate Authors:

    Department of the Environment, England

    Saint Christopher House, Southwark Street
    London SE1 0TE,   England 
  • Publication Date: 0

Media Info

  • Features: Figures; Tables;
  • Pagination: 15 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00099720
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Report/Paper Numbers: R&D Rept.
  • Files: ITRD, TRIS
  • Created Date: Nov 18 1981 12:00AM