PLANNING INTERCITY'S FUTURE IN A COMPETITIVE MARKET

Intercity in Britain is operating through the 1980s in an increasingly de-regulated transport sector. Within this competitive environment, Intercity is able to win about 10% of the leisure travel market and 30% of the smaller business travel market. Overall growth in travel markets is expected to be limited, with a number of factors not moving in Intercity's favour. Initiatives are needed therefore simply to retain established market share. The review of Intercity has identified some major product strengths (speed, comfort, safety) and some weaknesses (customer service, access). The strategy which emerged is one of concentration, with attention to the price/volume relationship, product improvements to meet customer requirements and an attention to productivity. Sector management, with a director responsible for Intercity's bottom-line financial performance, is the mechanism by which this strategy is to be implemented. (Author/TRRL)

• Availability:
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• Supplemental Notes:
  • This paper was presented at the 24th session of the IRCA. IRCA/UIC Congress on the Place of Railways in Transport at the Turn of the Century, Brussels, 6-10 May 1985. For abstracts of some of the papers presented at the congress, see IRRD 286001 to 286007, 286009 to 286020.
• Authors:
  • BLEASDALE, C
• Publication Date: 1985-3

Media Info

• Features: Figures; References; Tables;
• Pagination: p. 59-68
• Serial:
  • RAIL INTERNATIONAL
  • Volume: 16
  • Issue Number: 3

Subject/Index Terms

• TRT Terms: Competition; Deregulation; Intercity transportation; Level of service; Marketing; Passenger transportation; Pricing; Quality of service
• Identifier Terms: British Rail
• ITRD Terms: 9139: Accessibility; 8008: Belgium; 9138: Comfort; 235: Competition; 8525: Conference; 263: Economics of transport; 388: Inter urban; 696: Journey purpose; 653: Level of service; 675: Modal split; 173: Policy; 1173: Rail bound transport; 1665: Safety; 5408: Speed; 1145: Transport mode; 8119: United Kingdom
• Subject Areas: Economics; Highways; Passenger Transportation; Planning and Forecasting; Public Transportation; Society;

Filing Info

• Accession Number: 00457240
• Record Type: Publication
• Source Agency: Transport Research Laboratory
• Files: ITRD, TRIS
• Created Date: Jul 31 1988 12:00AM