IF YOU CAN'T BEAT 'EM, JOIN 'EM

This article discusses the controversial joint venture by General Motors Corporation and Toyota, known as New United Motor Manufacturing Inc. (NUMMI). The NUMMI venture marks the first time competing automakers are sharing technology and management to build small cars in the rich U.S. market. The new hybrid Chevrolet Nova which they are building is really a refined Toyota Corolla. It is designed to appeal to the young professional consumer who hasn't considered buying a domestic car in years. Production is at the idle GM plant in Fremont, California. The competitive pressure from the GM project has pushed other domestic automakers into operating agreements with the Japanese.

• Corporate Authors:

  Hal Publications, Incorporated

  342 Madison Avenue
  New York, NY  United States  10173
• Authors:
  • Shroeder, M
• Publication Date: 1985-3

Media Info

• Pagination: p. 69-71
• Serial:
  • WORKING WOMAN

Subject/Index Terms

• TRT Terms: Automobile industry; Compact automobiles; Competition; Joint ventures; Management; Manufacturing; Markets; Production; Technology transfer
• Identifier Terms: General Motors Corporation; Toyota Jidosha Kabushiki Kaisha
• Old TRIS Terms: Small car; Technology sharing
• Subject Areas: Administration and Management; Education and Training; Safety and Human Factors; Vehicles and Equipment;

Filing Info

• Accession Number: 00452263
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: HS-038 704
• Files: HSL, USDOT
• Created Date: Jan 31 1986 12:00AM