This article discusses the controversial joint venture by General Motors Corporation and Toyota, known as New United Motor Manufacturing Inc. (NUMMI). The NUMMI venture marks the first time competing automakers are sharing technology and management to build small cars in the rich U.S. market. The new hybrid Chevrolet Nova which they are building is really a refined Toyota Corolla. It is designed to appeal to the young professional consumer who hasn't considered buying a domestic car in years. Production is at the idle GM plant in Fremont, California. The competitive pressure from the GM project has pushed other domestic automakers into operating agreements with the Japanese.

  • Corporate Authors:

    Hal Publications, Incorporated

    342 Madison Avenue
    New York, NY  United States  10173
  • Authors:
    • Shroeder, M
  • Publication Date: 1985-3

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00452263
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: HS-038 704
  • Files: HSL, USDOT
  • Created Date: Jan 31 1986 12:00AM