USE OF STRATEGIC PLANNING BY A SHIPPER/RECEIVER

For several years Quaker Oats Distribution Department has generated a three year plan for Distribution activities of Quaker's U.S. Grocery Products. It is, at this time, putting together an update for fiscal years 1985-87. In it is described for senior management and the several divisions and marketing areas of the Company, basic assumptions, objectives and strategies of the Distribution Department. It is organized according to the major elements of Distribution, i.e., Transportation, Operations, Inventory Control and Planning and Research. This three year plan is intended to identify objectives and strategies which will be employed to provide required distribution services efficiently and economically.

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• Availability:
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• Supplemental Notes:
  • Transportation Research Circular N294, Strategic Planning for Freight: Issues and Research Needs.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • Mann, J R
• Publication Date: 1985-9

Media Info

• Pagination: p. 10-15
• Serial:
  • Transportation Research Circular
  • Issue Number: 294
  • Publisher: Transportation Research Board
  • ISSN: 0097-8515

Subject/Index Terms

• TRT Terms: Food; Freight traffic; Freight transportation; Physical distribution; Strategic planning
• Subject Areas: Freight Transportation; Highways; Planning and Forecasting; I10: Economics and Administration;

Filing Info

• Accession Number: 00451425
• Record Type: Publication
• Files: TRIS, TRB
• Created Date: Aug 27 2004 9:58PM