USE OF STRATEGIC PLANNING BY A MOTOR CARRIER

A conceptual overview of how the Leaseway Transportation Corporation expects to obtain its ultimate objective, i.e., maximizing its warranted equity value, is shown. This entails a mission statement, the establishment of strategic plans, which are developed into business plans, which are strongly influenced by forecasts of activities and events which are not controlled by the company (e.g., the general economic conditions) and which are controlled by the company (e.g., price and service levels and the changes in market value predicated on changes in them), followed by a valuation of the likely scenarios, and an overall judgment as to which set of actions will lead to the attainment of the corporate mission.

• Record URL:
  https://onlinepubs.trb.org/Onlinepubs/trcircular/294/294-005.pdf
• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/issn/00978515
• Supplemental Notes:
  • Transportation Research Circular N294, Strategic Planning for Freight: Issues and Research Needs. Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved.
• Corporate Authors:

  Transportation Research Board

  500 Fifth Street, NW
  Washington, DC  United States  20001
• Authors:
  • O'Neill Jr, W J
• Publication Date: 1985-9

Media Info

• Media Type: Digital/other
• Features: Figures;
• Pagination: p. 8-10
• Serial:
  • Transportation Research Circular
  • Issue Number: 294
  • Publisher: Transportation Research Board
  • ISSN: 0097-8515

Subject/Index Terms

• TRT Terms: Economic forecasting; Freight transportation; Level of service; Marketing; Motor carriers; Prices; Strategic planning
• Subject Areas: Economics; Freight Transportation; Highways; Motor Carriers; Planning and Forecasting; I10: Economics and Administration;

Filing Info

• Accession Number: 00451424
• Record Type: Publication
• Files: TRIS, TRB
• Created Date: Aug 27 2004 9:58PM