This article provides transit managers with a conceptual format for designing useful marketing programs, focusing on short-run alternatives available in marketing vehicular modes of mass transit. A flow model for transit marketing programming is presented, and customer profiles developed. Five customer segments are discussed: manager/professional, clerical, inner city residents, elderly, and suburban housewives. Marketing strategy involves the integration of the various components of the marketing mix-product, price, promotion, and distribution to tap opportunities uncovered by segmentation analysis.

  • Corporate Authors:

    Indiana University, Bloomington

    School of Business
    Bloomington, IN  United States  47401
  • Authors:
    • Kangun, N
    • Staples, W A
  • Publication Date: 1975-2

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00084699
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Jul 2 1981 12:00AM