USE OF MARKET RESEARCH IN PUBLIC TRANSIT. FINAL REPORT

This document describes the use of market research techniques among transit agencies. In this document, the use of various survey research techniques is examined. The general process of market research is described, and use of the survey (e.g., on-board questionnaires, personal interviews, etc.) as a research tool is discussed. A state-of-the-practice report on survey research techniques used by various transit agencies is made, followed by a portfolio of sample survey forms used by those transit agencies. A total of nineteen sample survey forms are included. These survey forms have been used for user and non-user profiles, user and non-user attitudes, marketing effectiveness and economic impacts. The survey forms include personal interviews, telephone interviews, on-board bus surveys and mail-out forms.

• Record URL:
  https://rosap.ntl.bts.gov/view/dot/701
• Corporate Authors:

  University of Wisconsin, Milwaukee

  Center for Urban Transportation Studies, 3200 North Cramer Street
  Milwaukee, WI  United States  53211

  Urban Mass Transportation Administration

  University Research and Training Program, 400 7th Street, SW
  Washington, DC  United States  20590
• Authors:
  • Retzlaff, J
  • Soucie, K
  • Beimborn, E
• Publication Date: 1985-5

Media Info

• Features: Appendices;
• Pagination: 154 p.

Subject/Index Terms

• TRT Terms: Data collection; Interviewing; Market research; Public transit; State of the art studies; Surveys; Transit operating agencies
• Subject Areas: Economics; Highways; Planning and Forecasting; Public Transportation; Society; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00457337
• Record Type: Publication
• Report/Paper Numbers: DOT-I-85-45,, WI-11-0009-1
• Contract Numbers: WI-11-0009
• Files: NTL, TRIS, USDOT
• Created Date: Jul 31 1988 12:00AM