The purpose of the Non-English Speaking Marketing Study was to develop cost-effective recommendations for reducing the impediments to use of the transit system faced by non-English speakers. The scope of the study included: 1. Collection of data on the size, geographic distribution and native languages of the non-English speaking population in the Twin Cities; 2. Analysis of the travel needs of the non-English speaking population compared to existing transit service; 3. Determination of real and perceived impediments to transit usage by non-English speakers; 4. Estimation of the size of the potential market for transit services among non-English speakers; and 5. Development of cost-effective recommendations for increasing long-term transit usage by non-English speakers.

  • Corporate Authors:

    Metropolitan Transit Commission

    560 Sixth Avenue North
    Minneapolis, MN  United States  55411

    Urban Mass Transportation Administration

    400 7th Street, SW
    Washington, DC  United States  20590
  • Authors:
    • Hofmeister, J H
  • Publication Date: 1985-9

Media Info

  • Features: Appendices;
  • Pagination: 46 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00456260
  • Record Type: Publication
  • Report/Paper Numbers: MTC-C-85-01
  • Contract Numbers: MN-08-0051
  • Files: TRIS, USDOT
  • Created Date: Jul 31 1988 12:00AM