NON-ENGLISH SPEAKING MARKETING STUDY

The purpose of the Non-English Speaking Marketing Study was to develop cost-effective recommendations for reducing the impediments to use of the transit system faced by non-English speakers. The scope of the study included: 1. Collection of data on the size, geographic distribution and native languages of the non-English speaking population in the Twin Cities; 2. Analysis of the travel needs of the non-English speaking population compared to existing transit service; 3. Determination of real and perceived impediments to transit usage by non-English speakers; 4. Estimation of the size of the potential market for transit services among non-English speakers; and 5. Development of cost-effective recommendations for increasing long-term transit usage by non-English speakers.

• Corporate Authors:

  Metropolitan Transit Commission

  560 Sixth Avenue North
  Minneapolis, MN  United States  55411

  Urban Mass Transportation Administration

  400 7th Street, SW
  Washington, DC  United States  20590
• Authors:
  • Hofmeister, J H
• Publication Date: 1985-9

Media Info

• Features: Appendices;
• Pagination: 46 p.

Subject/Index Terms

• TRT Terms: Bus drivers; Bus transit; Ethnic groups; Marketing; Metropolitan areas; Minorities; Public participation; Public transit; Training
• Identifier Terms: Metropolitan Transit Commission (Minnesota)
• Old TRIS Terms: Bus services; Umta section 8
• Subject Areas: Administration and Management; Economics; Education and Training; Highways; Planning and Forecasting; Public Transportation; Society; I10: Economics and Administration;

Filing Info

• Accession Number: 00456260
• Record Type: Publication
• Report/Paper Numbers: MTC-C-85-01
• Contract Numbers: MN-08-0051
• Files: TRIS, USDOT
• Created Date: Jul 31 1988 12:00AM