In November 1983, public transit was re-established in Plaquemines Parish--a linear corridor running south of New Orleans alongside both banks of the Mississippi River to the Gulf of Mexico. Plaquemines Parish Commission Council purchased 5 coaches and leased them to Delta Transit, Inc. for operations on two routes in Plaquemines Parish and one route between New Orleans and the two routes in Plaquemines Parish and one route between New Orleans and the Grand Isle. The purpose of this study was to prepare both a short and long term marketing program for the new system, to evaluate the system's ability to generate revenues, and to project expenses to be incurred by the proposed system. This report accomplishes the purpose and provides an analysis of the important aspects of the transit system from an economic and marketing standpoint. Documented in this report are estimates of ridership demand for the new bus service, a complete description of transit service operations, revenue and expense projections, and short and long term marketing programs for the new service. The short term program documented in this report was instituted prior to the initiation of the service and data collected in the survey was used for the long term marketing plan.

  • Corporate Authors:

    Urban Systems, Incorporated

    4822 Prytania Street
    New Orleans, LA  United States  70115

    Urban Mass Transportation Administration

    400 7th Street, SW
    Washington, DC  United States  20590
  • Publication Date: 1984-9

Media Info

  • Pagination: 104 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00455198
  • Record Type: Publication
  • Contract Numbers: UMTA-LA-18-X001
  • Files: TRIS, USDOT
  • Created Date: May 31 1987 12:00AM