In 1982, the Delaware County Planning Department (DCPD) recognized the need for additional transit marketing for the Red Arrow Division (RAD) of the Southeastern Pennsylvania Transportation Authority (SEPTA). The RAD is primarily located within Delaware County's boundaries. Delaware County is a suburb of Philadelphia with a population of 550,000. While SEPTA is responsible for conducting system-wide transit marketing, those efforts were restrained due to shortage of staff and limited budget. Efforts were also strained due to SEPTA's planned takeover of twelve commuter lines from CONRAIL and the completion of a Center City commuter tunnel. Therefore, SEPTA's primary marketing efforts had to be geared toward regional rather than specific transit lines. Delaware County's part of the transit system includes two light rail lines, one high speed line, and twenty-two bus lines. The total SEPTA system covers five counties, including the city of Philadelphia. Delaware County decided that extra assistance and monies were needed to improve the marketing of the RAD system and therefore, proceeded to address those needs. Utilizing technical study funds provided by the Urban Mass Transportation Administration (UMTA) throughout the Delaware Valley Regional Planning Commission (DVRPC), DCPD initiated the Delaware County Transit Usage Incentive Program (TUIP). The overall goals of the program were to increase the awareness of and ridership on the RAD system. The program was to achieve these goals through business-sponsored marketing techniques.

  • Corporate Authors:

    Delaware County Planning Department

    Media, PA  United States  19063

    Urban Mass Transportation Administration

    400 7th Street, SW
    Washington, DC  United States  20590
  • Publication Date: 1985-8

Media Info

  • Features: Appendices; Figures; Tables;
  • Pagination: 125 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00455155
  • Record Type: Publication
  • Report/Paper Numbers: UMTA-PA-09-0116-85
  • Contract Numbers: PA-09-0116
  • Files: TRIS, USDOT
  • Created Date: May 31 1988 12:00AM