The aim of the research was 1) to find the effect on patronage of information leaflets about a group of rural bus services and 2) to conduct a general theoretical exercise to assess whether or not a national integrated travel information system would yield financial and material benefits to users, operators, and the community. The effects of information on journey patterns (user benefits), on patronage/revenue (operator benefit), comprehension (maximising user and operator benefits) were studied in the Bretton experiment carried out in a rural part of South and West Yorkshire, and in a project based on the study of an annual publication by the Dutch railways of a guide entitled Busboekje. In a pilot study a town-to-town guide has been compiled with the help of a computer for the County of Wiltshire. Conclusions are drawn from the results from these projects. For the covering abstract of the seminar see IRRD 284353. (TRRL)

  • Supplemental Notes:
    • Preprints: 11th Annual Seminar on Public Transport Operations Research, University of Leeds, 4-6 July 1979.
  • Corporate Authors:

    University of Leeds

    School of Geography, Woodhouse Lane
    Leeds, West Yorkshire  England  LS2 9JT
  • Authors:
    • Tebb, RGP
  • Publication Date: 1979

Media Info

  • Features: Figures; References;
  • Pagination: 7 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00452575
  • Record Type: Publication
  • Source Agency: Transport Research Laboratory
  • Files: ITRD, TRIS
  • Created Date: Aug 27 2004 9:22PM