NATIONAL RIDESHARING DEMONSTRATION PROGRAM: EMPLOYER-BASED RIDESHARE PROMOTION IN ATLANTA, GA

The Atlanta Ridesharing Demonstration represented an expansion of existing ridesharing promotion activity in the metropolitan Atlanta region. The demonstration used federal funds from several sources, including the National Ridesharing Demonstration Program (a joint program of three U.S. Department of Transportation agencies), the Federal Highway Administration, and the Urban Mass Transportation Administration. Federal sources accounted for 69 percent of the project budget of $600,520, while state sources accounted for 31 percent. An existing Georgia DOT ridesharing program had been promoting ridesharing through employers, with a focus on employers with more than 1000 employees in one location. The major elements of the demonstration were expansion of ridesharing promotion to: 1) single employers with more than 100 employees at one location; and 2) multi-employer work locations in the Central Business District. The evaluation measured the impact of the demonstration through workplace-based surveys of employers and employees in the Atlanta region. These surveys indicated that the demonstration was successful in reaching the large employers in the region, but that the direct impact of the program on employers' decisions to provide ridesharing could not be determined. Employers most likely to provide employee ridesharing assistance were those with inadequate parking. The employee survey indicated that 17 percent of the region's employees were aware of the ridesharing demonstration. Although it was not possible to determine the direct impact of the demonstration on employee commuting decisions, employers who participated in the program showed higher rates of both ridesharing and transit usage among their employees. Ridesharing employees tended to travel farther to work than non-ridesharing employees and were more likely to be concerned about commuting cost and auto wear. The programs to employers should emphasize direct benefits, such as improved management of scarce parking facilities and improved labor market position through fringe benefits.

• Corporate Authors:

  Charles River Associates, Incorporated

  200 Clarendon Street, John Hancock Tower
  Boston, MA  United States  02116

  Urban Mass Transportation Administration

  Office of Management Research and Transit Service
  Washington, DC  United States  20590
• Publication Date: 1985-5

Media Info

• Features: Appendices; Figures; Tables;
• Pagination: 120 p.

Subject/Index Terms

• TRT Terms: Benefits; Data collection; Demonstration projects; Employee participation; Evaluation; Paratransit services; Promotion; Ridesharing; Surveys
• Identifier Terms: Urban Mass Transportation Act
• Geographic Terms: Atlanta (Georgia)
• Old TRIS Terms: Umta section 6
• Subject Areas: Highways; Planning and Forecasting; Public Transportation; I72: Traffic and Transport Planning;

Filing Info

• Accession Number: 00451890
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: UMTA-MA-06-0049-85-2Final Rpt., HS-039 170, DOT-TSC-UMTA-85-11
• Contract Numbers: DOT-TSC-1757
• Files: HSL, TRIS, USDOT
• Created Date: Dec 31 1985 12:00AM