SEAT BELT USAGE BEFORE AND AFTER A MULTI-MEDIA ADVERTISING CAMPAIGN, AUGUST- NOVEMBER 1982

As well as presenting data on seat belt usage, one of the objectives of this analysis was to determine the effectiveness of a publicity campaign carried out in September, 1982. The campaign was specifically aimed at children and rear seat passengers, but effects were also observed on other vehicle occupants. The results of these surveys show a general increase in wearing rates for all groups except drivers, whose wearing rate remained unchanged at 91 per cent for both surveys. Usage by front seat passengers changed from 79 per cent to 85 per cent, an increase of 6 per cent; while an increase of 21 per cent was observed for rear seat passengers from 40 per cent to 61 per cent. For all children observed with a suitable restraint available, usage changed from 48 per cent to 63 per cent, an increase of 15 per cent. These statistically significant changes in wearing rates suggest that the advertising campaign conducted had a marked effect on the vehicle occupants at which it was directed, as well as some effect on front seat passengers. However as no control statistics are available, the publicity campaign is only suggested, not proved, as causing the observed increases in restraint usage (Author/TRRL)

• Availability:
  • Find a library where document is available. Order URL: http://worldcat.org/isbn/072436465X
• Corporate Authors:

  Australia Road Traffic Board

  33-37 Warwick Street
  Walkerville, South Australia,   Australia 
• Publication Date: 1983

Media Info

• Features: Figures; Tables;
• Pagination: 17 p.

Subject/Index Terms

• TRT Terms: Advertising; Age; Before and after studies; Child restraint systems; Children; Data collection; Drivers; Females; Front seat occupants; Human beings; Manual safety belts; Mass media; Measures of effectiveness; Publicity; Rear seat occupants; Seat belts; Seats; Significance (Statistics); Surveys; Vehicle occupants; Vehicle rear end
• Uncontrolled Terms: Effectiveness; Front; Increase; Rear; Use
• Geographic Terms: Australia
• ITRD Terms: 1757: Age; 8006: Australia; 9148: Before and after study; 1758: Child; 8623: Data acquisition; 1772: Driver; 9025: Front; 9032: Increase; 1787: Man; 8573: Publicity; 9067: Rear; 1476: Safety belt; 1388: Seat (veh); 6532: Significance (stat); 9084: Use; 1715: Vehicle occupant; 1788: Woman
• Subject Areas: Highways; Passenger Transportation; Safety and Human Factors; I83: Accidents and the Human Factor;

Filing Info

• Accession Number: 00450997
• Record Type: Publication
• Source Agency: ARRB
• ISBN: 0-7243-6465-X
• Files: ITRD, TRIS
• Created Date: Aug 27 2004 9:05PM