As well as presenting data on seat belt usage, one of the objectives of this analysis was to determine the effectiveness of a publicity campaign carried out in September, 1982. The campaign was specifically aimed at children and rear seat passengers, but effects were also observed on other vehicle occupants. The results of these surveys show a general increase in wearing rates for all groups except drivers, whose wearing rate remained unchanged at 91 per cent for both surveys. Usage by front seat passengers changed from 79 per cent to 85 per cent, an increase of 6 per cent; while an increase of 21 per cent was observed for rear seat passengers from 40 per cent to 61 per cent. For all children observed with a suitable restraint available, usage changed from 48 per cent to 63 per cent, an increase of 15 per cent. These statistically significant changes in wearing rates suggest that the advertising campaign conducted had a marked effect on the vehicle occupants at which it was directed, as well as some effect on front seat passengers. However as no control statistics are available, the publicity campaign is only suggested, not proved, as causing the observed increases in restraint usage (Author/TRRL)

  • Availability:
  • Corporate Authors:

    Australia Road Traffic Board

    33-37 Warwick Street
    Walkerville, South Australia,   Australia 
  • Publication Date: 1983

Media Info

  • Features: Figures; Tables;
  • Pagination: 17 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00450997
  • Record Type: Publication
  • Source Agency: ARRB
  • ISBN: 0-7243-6465-X
  • Files: ITRD, TRIS
  • Created Date: Aug 27 2004 9:05PM