UTILITARIAN CYCLING, A CASE STUDY OF THE BAY AREA AND ASSESSMENT OF THE MARKET FOR COMMUTE CYCLING

This report analyzes information that may prove useful in assessing the market for utilitarian cycling or in designing effective strategies for shifting travelers to the bicycle mode. It begins with an identification of factors that appear to be important in the choice of cycling as a travel mode. Then, using data from the Bay Area Metropolitan Transportation Commission's 1981 household travel survey, it presents information on bicycle use patterns by trip, personal, and household characteristics. These data are compared to similar measures for the survey population as a whole, as well as to cyclist characteristics found in other studies. The results are then used to develop a profile of cyclists and to identify potential markets where increased bicycle use might be encouraged. (Author) might be encouraged. (Author)

• Corporate Authors:

  University of California, Berkeley

  Institute of Transportation Studies Library
  Berkeley, CA  United States  94720

  California Department of Transportation

  1120 N Street
  Sacramento, CA  United States  95814

  Federal Highway Administration

  1200 New Jersey Avenue, SE
  Washington, DC  United States  20590
• Authors:
  • Deakin, E A
• Publication Date: 1985-3

Media Info

• Features: Figures; References; Tables;
• Pagination: 60 p.

Subject/Index Terms

• TRT Terms: Bicycles; Case studies; Data collection; Households; Market research; Modal shift; Planning; Surveys; Travel patterns; Urban areas
• Subject Areas: Economics; Highways; Operations and Traffic Management; Planning and Forecasting; Safety and Human Factors; Society; I10: Economics and Administration;

Filing Info

• Accession Number: 00450595
• Record Type: Publication
• Report/Paper Numbers: FHWA/CA/TP-85/1, UCB-ITS-RR-85-9
• Contract Numbers: F84BF03
• Files: TRIS, ATRI, USDOT, STATEDOT
• Created Date: Mar 31 1987 12:00AM