TRAFFIC ACCIDENTS AND ADVERTISING SIGNS

This report is a review of published literature to date on the question of advertising signs and accidents to ascertain if there have been any more studies than those conducted twenty years ago. The question is perennial and "safety" is an oft used escape for refusing signs. There are no uniform requirements for advertising signs in Australia. The few published studies on the effects of signs on accidents have relied on correlations and/or subjectively assigned accident causes. From the published material there is no definitive evidence to say that, in general, advertising signs it is probable that considerations of aesthetics and visual clutter will be more important than any safety effects. The report is provided to summarise current views on the subject. It does not advance any new data.

• Corporate Authors:

  ARRB

  Melbourne, Victoria  Australia 
• Authors:
  • Andreassend, D C
• Publication Date: 1984-7

Media Info

• Features: Appendices; References;
• Pagination: 9 p.

Subject/Index Terms

• TRT Terms: Advertising; Aesthetics; Crash causes; Guides to the literature; Literature reviews; Signs; Traffic crashes; Traffic safety
• Uncontrolled Terms: Visual intrusions
• Subject Areas: Design; Highways; Safety and Human Factors;

Filing Info

• Accession Number: 00450136
• Record Type: Publication
• Source Agency: National Highway Traffic Safety Administration
• Report/Paper Numbers: AIR 000-213, HS-038 384
• Files: HSL, TRIS, ATRI, USDOT
• Created Date: Nov 30 1985 12:00AM