ASSESSMENT OF PREFERENCES AND PERCEPTIONS TOWARD ATTRIBUTES OF TRANSPORTATION ALTERNATIVES

This paper integrates psychological measurement and economic utility theories to derive an approach for enhancing the understanding of decision-making behavior with respect to transportation-related alternatives. Examples of theoretical formulations, empirical tests, and data collection procedures are selected from a body of transportation research, market research, econometric, and psychometric literature. The research and theoretical activities of diverse disciplines appear to be compatible with a general schema, which is proposed for the prediction of transportation-related decisions. The schema is centered on the description of transportation-related alternatives in terms of multiple characteristics or attributes. The choice of an individual decision-maker or class of decision-makers is assumed to be mediated by preferences and perceptions toward this attribute set. This schema is also used to indicate how new models may be developed to produce more valid predictions than are currently available from existing models.

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    • Distribution, posting, or copying of this PDF is strictly prohibited without written permission of the Transportation Research Board of the National Academy of Sciences. Unless otherwise indicated, all materials in this PDF are copyrighted by the National Academy of Sciences. Copyright © National Academy of Sciences. All rights reserved. Presented at a conference in South Berwick, Maine, July 8-13, 1973, sponsored by TRB, DOT and the Engineering Foundation.
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    Transportation Research Board

    500 Fifth Street, NW
    Washington, DC  United States  20001
  • Authors:
    • Golob, Thomas F
    • Dobson, Ricardo
  • Publication Date: 1974

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  • Accession Number: 00081601
  • Record Type: Publication
  • Files: TRIS, TRB, ATRI
  • Created Date: Apr 8 1975 12:00AM