CARDINAL UTILITY APPROACH FOR PROJECT EVALUATION

The paper describes a technique whereby individual preferences for monetary and non-monetary consequences of public projects might be combined into an aggregate impact index. The technique is built up form an attribute-based model of consumer choice. It can be used as a complete evaluation tool, having certain similarities with matrix evaluation techniques, or as a method of imputing monetary values to particular nonmonetary effects. Recent successes obtained using attitudinal data in travel mode choice studies suggest that attitudinal techniques might provide a useful method of aggregating individual preferences for market and non-market effects. In the mode choice studies, scaling techniques have been used to predict choice of mode, encouraging correlations existing between predicted and observed behavior.

  • Corporate Authors:

    Pergamon Press, Incorporated

    Maxwell House, Fairview Park
    Elmsford, NY  United States  10523
  • Authors:
    • STANLEY, J K
  • Publication Date: 1974-12

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Filing Info

  • Accession Number: 00081019
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Mar 26 1975 12:00AM