TRANSPORTATION ATTITUDE SURVEY FOR MODAL-SPLIT FORECASTING AS PART OF LONG-RANGE TRANSIT PLANNING

The Orlando Urban Area Transit Study included a community attitude survey in its long-range transit planning process. The primary purpose of the attitude survey was to provide input to a modal-split model designed to determine patronage on a future transit system. Criteria for long-range planning of the regional transit system where obtained from potential users' attitudes. The basic information obtained from the survey is (a) attributes that the public considers important in satisfying what it perceives as acceptable transportation service; (b) minimum levels of service necessary to generate significant patronage of the future system; (c) factors that may cause choice riders to use transit rather than automobiles; (d) trip purposes for which the future public transit system would be used; (e) whether individual respondents would use a future transit system that met their specifications, as a rough indication of modal split; (f) socioeconomic groups with a greater tendency to use a future transit system; (g) determination of automobile-captive, transit-captive, and free-choice ridership for different system alternates, trip purposes, and income levels. A pilot attitude survey of community leaders, coupled with a slide show presentation on regional public transit system concepts, preceded the telephone survey of the tricounty Orange-Seminole-Osceola region. An additional consideration in this study was that traditional calibration of a modal-split model would not be possible. Current bus service does not reflect the type of well-designed regional transit system for which we want to forecast patronage. This suggested use of a model that had been calibrated in a different urban region and that could be justified as "universally applicable" in theory. The community attitude survey served to confirm the basic assumptions of the disutility model that was adopted and provided the captive rider endpoints, thus making the model more realistic for application to the Orlando urban area.

Media Info

  • Media Type: Print
  • Features: Figures; References; Tables;
  • Pagination: pp 13-22
  • Monograph Title: Social, economic, behavioral and urban growth considerations in planning
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00081002
  • Record Type: Publication
  • ISBN: 0309023513
  • Files: TRIS, TRB
  • Created Date: Mar 26 2003 12:00AM