EFFICIENCY ANALYSES OF SELECTED MEDIA FOR ROAD USER EDUCATION. SHORT VERSION OF A RESEARCH REPORT

EFFIZIENZANALYSEN AUSGEWAEHLTER MEDIEN DER VERKEHRSAUFKLAERUNG. KURZFASSUNG EINES FORSCHUNGSBERICHTES

On the introduction of the New German Highway Code of the 1 March 1971, the German Traffic Safety Council organized a publicity campaign entitled "New Traffic Regulations". A series of tests was carried out, both to prepare the action and to determine its efficiency. This report deals with the efficiency of the two central publicity media - leaflets sent by post and the series of 21 television spots. The results of the study are presented and discussed with reference to the various groups of road users at which the publicity was aimed, density of the information and processing by the addressees, significance of the visualization for the acceptance of the information, the efficiency of the various styles of presenting images, and the role of speech for the information.

Language

  • German

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00080877
  • Record Type: Publication
  • Source Agency: Bundesanstalt für Straßenwesen (BASt)
  • Files: ITRD, TRIS
  • Created Date: Mar 26 1975 12:00AM