THE METHODOLOGICAL ASPECTS OF THE STUDY OF THE EFFECTIVENESS OF A SAFETY CAMPAIGN

ASPECTS METHODOLOGIQUES DE L'ETUDE DE L'EFFICACITE D'UNE CAMPAGNE DE SECURITE.

A STUDY WAS MADE OF THE CONDITIONS NECESSARY FOR CONDUCTING A SUCCESSFUL SAFETY PUBLICITY CAMPAIGN. THE CAMPAIGN CHOSEN FOR THE STUDY PROMOTED THE USE OF SAFETY BELTS. THE AIM OF THE STUDY WAS TO DERIVE A HYPOTHETICAL SOCIOLOGICAL MODEL TO ANALYSE THE EFFECTIVENESS OF THE CAMPAIGN AND TO MAKE A RAPID AND EASY FORECAST OF THIS EFFECTIVENESS.

  • Authors:
    • Prigogine, Y
  • Publication Date: 1971-12

Language

  • French

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00080683
  • Record Type: Publication
  • Source Agency: Transport and Road Research Laboratory (TRRL)
  • Files: ITRD, TRIS
  • Created Date: Mar 6 1975 12:00AM