WHAT MAKES A CHEVY A CHEVY? : GUESS WHO'S IN THE PROCESS OF FINDING OUT

BRAND CHARACTERISTICS ASSESSMENT AND CONTINUATION IN THE DIVISIONS OF GENERAL MOTORS

Language

  • English

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00434453
  • Record Type: Publication
  • Source Agency: Northwestern University, Evanston
  • Files: TLIB
  • Created Date: Aug 31 1988 12:00AM