PSYCHOLOGICAL THEORY APPLIED TO MODE CHOICE PREDICTION

In an effort to improve transit ridership prediction, this manuscript proposes a conceptually unique mode choice model derived from the field of experimental psychology. The "psychophysical" model, as it is called, differs from earlier modal split models in its substantive use of psychological theory. The result is a modal split model with a sound behavioural foundation. The psychophysical model is tested using data from the recent demonstration of dial-a-bus in Columbia, Maryland and found to be a marginal predictor of modal split. It is noted though that the difference between actual and predicted ridership may be accounted for in a second generation model. This will employ individual rather than aggregate data, incorporate the concept of adaptation-level, and refine the decision-making process.

  • Availability:
  • Corporate Authors:

    Elsevier Science

    Radarweg 29, P.O. Box 211
    1043NX AE Amsterdam,   Netherlands 
  • Authors:
    • Ewing, R H
  • Publication Date: 1973-12

Media Info

  • Features: Figures; References; Tables;
  • Pagination: p. 391-409
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00072549
  • Record Type: Publication
  • Source Agency: TRANSPORTATION
  • Files: TRIS
  • Created Date: Dec 31 1976 12:00AM