ENLIGHTENED RAILROAD MARKETING

A series of seven presentations cover various facets of the topic: Marketing opportunities; the railroad market of the future; making the capital decision, pricing philosophy and concept; cost of idle time; the service guarantee; and importance of government policy. The chairman noted that "professional marketing people seek to define customer needs; design a product that can be sold at competitive yet profitable price; then sell the product or service." He added that while there have been railroad marketing innovations, this "has not changed the basic operations of railroading nor has it secured complete commitment to the marketing concept." The railroads cannot be "saved" into prosperity, but must be marketed into viability.

  • Corporate Authors:

    Railway Systems and Management Association

    181 East Lake Shore Drive
    Chicago, IL  United States  60611
  • Publication Date: 1974

Media Info

Subject/Index Terms

Filing Info

  • Accession Number: 00071832
  • Record Type: Publication
  • Files: TRIS
  • Created Date: Nov 20 1974 12:00AM