IDENTIFICATION AND TEST OF PEDESTRIAN SAFETY MESSAGES FOR PUBLIC EDUCATION PROGRAMS

A review of the literature and data from pedestrian accident research was used as input to an analysis which developed 14 message contents. Each of these is directed at a specific aspect of the identified pedestrian accident problem. Seven of the messages were pretested to measure behavioral change. Of these, five produced significant positive shifts in behavior. It is concluded that public education can influence pedestrian behavior and is therefore a viable countermeasure to pedestrian accidents. Six of the message contents are recommended as ready for immediate field testing. Finally, recommendations for media campaigns for each of the developed message contents are provided.

Media Info

  • Pagination: 167 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00091435
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: ED-74-3 Final Rpt.
  • Contract Numbers: DOT-HS-099-3-705
  • Files: NTIS, NTL, TRIS, USDOT
  • Created Date: Jul 15 1975 12:00AM