COMMUNICATIONS STRATEGIES ON ALCOHOL AND HIGHWAY SAFETY. VOLUME I. ADULTS 18-55
The study is in two volumes, the first dealing with adults aged 18-55, the second with high school youth. Both identify target populations and communications strategies for encouraging personal action steps to prevent drunk driving. This group has the potential for controlling drinking or restraining drunk drivers. The types of measures they are willing to take are restricted to friends and relatives, and include offer to drive, invite to stay over, call a taxi and serve food with liquor. Findings and recommendations are based on a national probability sample of 1,600 adults.
- Record URL:
- See also Volume 2, PB-241 259.
Grey Advertising Incorporated777 3rd Avenue
New York, NY United States 10017
Washington, DC United States 20590
- Publication Date: 1975-2
- Pagination: 220 p.
- TRT Terms: Adults; Advertising; Advertising campaigns; Alcoholic beverages; Alcohols; Behavior; Communication; Communication systems; Communications; Drivers; Drunk drivers; Drunk driving; Mass communication; Performance; Performance measurement; Publicity; Traffic safety; Traffic safety education
- Subject Areas: Education and Training; Highways; Safety and Human Factors;
- Accession Number: 00091303
- Record Type: Publication
- Source Agency: National Technical Information Service
- Report/Paper Numbers: Final Rpt.
- Contract Numbers: DOT-HS-074-1-096
- Files: NTIS, NTL, TRIS, USDOT
- Created Date: Jun 26 1975 12:00AM