COMMUNICATIONS STRATEGIES ON ALCOHOL AND HIGHWAY SAFETY. VOLUME I. ADULTS 18-55

The study is in two volumes, the first dealing with adults aged 18-55, the second with high school youth. Both identify target populations and communications strategies for encouraging personal action steps to prevent drunk driving. This group has the potential for controlling drinking or restraining drunk drivers. The types of measures they are willing to take are restricted to friends and relatives, and include offer to drive, invite to stay over, call a taxi and serve food with liquor. Findings and recommendations are based on a national probability sample of 1,600 adults.

Media Info

  • Pagination: 220 p.

Subject/Index Terms

Filing Info

  • Accession Number: 00091303
  • Record Type: Publication
  • Source Agency: National Technical Information Service
  • Report/Paper Numbers: Final Rpt.
  • Contract Numbers: DOT-HS-074-1-096
  • Files: NTIS, NTL, TRIS, USDOT
  • Created Date: Jun 26 1975 12:00AM