URBAN MASS TRANSPORTATION: A DOZEN YEARS OF FEDERAL POLICY
This book begins with a review of the development of federal policy in urban mass transportation and goes on to discuss some of the pros and cons regarding transit. There is a brief examination of the transit industry and the federal agency responsible for the execution of the national government's transit policy. A few chapters follow devoted to some of the findings. successes, and failures of federal policy. There are some suggestions for long-run and short-run policy and procedural changes that might lead to improvement in urban mass transportation. Among the innovations that the author proposes are a massive information and community relations program and a new emphasis on marketing -- finding out specifically what people want in mass transit and then tailoring the product to fit these needs.
Bloomington, IN United States 47404-3797
- Smerk, G M
- Publication Date: 1974
- Pagination: 388 p.
- TRT Terms: Communities; Federal government; Improvements; Information dissemination; Innovation; Marketing; Public relations; Public transit; Transportation policy; Urban transportation
- Geographic Terms: United States
- Subject Areas: Administration and Management; Data and Information Technology; Highways; Law; Policy; Public Transportation;
- Accession Number: 00082827
- Record Type: Publication
- Files: TRIS
- Created Date: Mar 26 1981 12:00AM