PRIVATE-SECTOR APPLICATIONS IN PLANNING AND MARKETING

The key to creating more demand for the census data is in innovative manipulation of federal and local data files and in subsequent aggressive marketing. This paper focuses on the marketing component. Barriers to effective marketing that could be overcome in design and administration of the 1990 census are listed, and five major barriers that appear to be pervasive are discussed: institutional arrangements; timing; cost and budget; format; and data. In conclusion it is observed that local census centers now have pledgeling status and that their biggest challenge will be performance during the 1990 decennial census program. It is felt that this conference offers an opportunity to focus on federal and local institutional arrangements and on program development plans for the local census centers.

Media Info

  • Media Type: Print
  • Pagination: pp 158-162
  • Monograph Title: PROCEEDINGS OF THE NATIONAL CONFERENCE ON DECENNIAL CENSUS DATA FOR TRANSPORTATION PLANNING
  • Serial:
  • Publication flags:

    Open Access (libre)

Subject/Index Terms

Filing Info

  • Accession Number: 00399342
  • Record Type: Publication
  • Report/Paper Numbers: Part V
  • Files: TRIS, TRB, ATRI
  • Created Date: Aug 25 2004 2:42AM