THE "SOFT-SELL" APPROACH TO BUCKLING UP (GEORGIA SAFETY BELT CAMPAIGN)

For ten years, a "Bee a Buckler...It Could Save Your Life" message and a cartoon of a bee buckling a safety belt have appeared on Georgia bumper stickers, TV public service announcements, lapel buttons, and at sports events. The campaign was the idea of Ms. Jennie Glasgow, former Girl Scout leader and safety chairwoman of a women's club in Atlanta. Realizing that many car passengers were children too young to read, she thought that children as well as adults might respond to a cartoon character. At least five million people are estimated to have been reached by the campaign since May 1970. The success of the program may be related to its unlimited availability; any organization may obtain assistance in developing a project adaptable to its needs. Care is always taken that the distribution of campaign literature and bumper stickers does not in itself cause traffic accidents. Most recently the campaign has begun to urge parents to protect their children with child restraints. The North Atlanta Civic League believes that the "Bee a Buckler" campaign has played a long term role in the reduction of traffic deaths and injuries in Georgia. The League feels that the low-key approach of the campaign is the reason for its success, that the public responds to gentle reminders rather than to hard-sell tactics.

  • Availability:
  • Corporate Authors:

    National Safety Council

    444 North Michigan Avenue
    Chicago, IL  United States  60611
  • Authors:
    • Overend, R B
  • Publication Date: 1980-4

Media Info

  • Pagination: 4 p.
  • Serial:

Subject/Index Terms

Filing Info

  • Accession Number: 00393064
  • Record Type: Publication
  • Source Agency: National Highway Traffic Safety Administration
  • Report/Paper Numbers: HS-028 973
  • Files: HSL, USDOT
  • Created Date: Feb 28 1985 12:00AM